Sunday 2 September 2012

News: Lada XRAY Concept


Surprises are expected in Motorshows. Like the XRAY for example. Weird name from a weird auto manufacturer, Lada. The XRAY may be weird but - I may cringe saying this - it looks fresh and current from a car manufacturer that makes communist era cars to this day. It has to look fresh as it is designed by Steve Mattin who also penned the XC60 for Volvo and Merc's ML-Class.


I do not like Lada. It reminds me of a Reliant Robin. Useless and garbage. But if it wants to continue operating, the XRAY may be a glimmer of hope for the ailing brand. The XRAY may not go into production but it will be a design benchmark for other upcoming cars that come out of the Lada stable especially with its X shaped grille. Lada hopes to increase its market share in Russia by 40% with the upcoming models. Still, the first cars that would get the XRAY inspired design wouldn't be launched till 2015. That's a long wait and 40% is a big aim. Hmmmm.




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